Welcome to SoundBiteBlog.com. This website focuses mainly on providing Real Estate, Mortgage, and Local Area information for consumers and residents in Western Puget Sound, we also share our passions, expertise, and practical insights on Internet marketing and technology, including social media/networking, SEO, website design, and custom web applications. SoundBiteBlog is an award-winning joint venture between Mark Flanders of Pastik Design and Rich Jacobson of Keller William West Sound.

Within the pages of SoundBite is an eclectic collection of articles covering a wide variety of topics we hope you'll find interesting, engaging, and helpful. Rich is committed to relentlessly representing his client's best interests and empowering them to make informed decisions. Mark finally decided what he wanted to do when he grew up and gets excited when the code he's written solves a customer's problem with blinding efficiency!

Conquering Creative Constipation

November 29th, 2010 by Rich Jacobson

“Conquering Creative Constipation”

or “Overcoming Blogger’s Block”

If you’ve been blogging for any period of time, then chances are at some point you’ve experienced ‘Blogger’s Block‘ – that discomforting dry spell in the writing desert where your inner muse takes an extended hiatus, and you find yourself staring at a blank computer screen for hours on end.

Well, take heart, Bucko! This article is just what the doctor ordered!  Here you will find some practical  sure-fire methods/strategies to unplug your creative constipation, and ensure your blogging pipeline is chock full of smooth-flowing content that keeps those search engine spiders busy and coming back for more!!

As most of you know, in order to effectively attract, engage, and retain any meaningful amount of readership/traffic to your blog, you have to be committed to consistently contributing good, relevant content to your blog.

I once heard a statistic which claimed only 4% of the people who start blogging will still be blogging after 3 months. If true, that’s quite an attrition rate. So why do so many quit?

There are probably many different reasons, but I think one of the main ones is that people get to a point where they feel as though they’ve run out of things to say/write. They hit a mental brick wall where inspiration and creativity seem to elude them.

Personally, I think this dilemma has a lot more to do with a lack of proper planning and discipline than it does a loss of inspiration/creativity.

To successfully compete in the ‘marathon’ that is blogging, you must develop a consistent, long-term, organized strategy for writing. While a certain portion of your blog writing will come as a result of creative moments of ‘inspiration,’ other portions should be planned or scheduled, and become part of your regular writing routine.

Top Ten Ways to Maintain Blogging Regularity

#1. Take a Relax-a-tive

Sometimes you just have to ‘unplug’ yourself completely from the use of all technologies, and take a short respite.


#2. Keep Your Drafts on Tap


#3. Use The ‘Buddy’ System

Find a Friend in the Rain: I’ve been most fortunate to have the constant friendship and encouragement of fellow Rainer, Mark Flanders. We meet every week on Thursdays for coffee at Starbucks. We started our own blogsite together, SoundBiteBlog. Mark is like my blogging cheerleader (Can’t you just picture him with a skirt and pom-poms?) He helps me to keep things in perspective. Find another Rainer to be an encouragement and motivator to you.

#4. Pimp Your Market Reports

I publish a real estate market report at the beginning of each month for all of Kitsap County WA. My reports contain 3 primary components – statistical data; my personal opinion or analysis of the current market; and a local business/interest story. Consumers don’t want cold statistical data, they want your expert analysis and interpretation of that data. They also want a sense of what makes your area such a great place to live, work, and play.

#5. It’s a Wonderful Day in the Neighborhood

This is where you can do a detailed overview of specific neighborhoods, developments, or communities within your market. Be sure to include lots of pictures, median home descriptions, school information, shopping, parks, etc..

#6. Building Bridges with Local Business

What better way to build relational bridges with area business owners than to promote their services/products on your blog! Start off with recommendations of service-related businesses that new residents would find the most helpful.

#7. Previously on ’24′- Create a Series

One way to keep yourself disciplined to blogging more consistently is to create a multi-part blog series. In fact, you’re currently reading one right now! It can require a lot more work than usual, but it will become a worthwhile and valued addition to your blog archive.

#8. Become The Local Real Estate Expert

Trulia has done an excellent job with this particular approach by providing a forum where consumers can pose questions and solicit answers from local real estate experts. Provide a link on your blog where readers can send in questions, and those questions can become source material for future blogs. Or simply, make a list of the most common questions that Buyers and Sellers are constantly asking you, and turn your answer(s) into blog articles.

#9. Preview of Coming Attractions

Consumers can access listings from literally hundreds of websites, but what they really have difficulty finding is good relevant information on local entertainment, recreation, and attractions. What are the ‘Must-See’ points of interest in your area? What are the primary local sights and attractions that make your area such a great place to live?

#10. Pictures are Worth a 1000 Words


Consumers are graphically oriented or ‘picture happy’ and are accessing the Internet in droves with searches of images for their destinations of interest. If your goal is to expand your digital footprint and increase the likelihood of consumers finding you, then creating photo galleries is one more effective methods to employ. In addition to creating photo galleries on your blog, also consider similar galleries on your Facebook Page, or on social networks that are dedicated to photos, like Flickr. Keep Your Digital Camera with You at All times:  Whenever you’re out and about, take pictures of your area. Capture the essence of your market and where you live through pictures. Then come back, and write about it.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Roost Social Media Tool Kit for Facebook

November 19th, 2010 by Rich Jacobson

Okay, so lately, everyone and their brother has been telling you how wonderful Facebook is for making meaningful connections within your sphere and attracting potential clients. And even though you’re still trying to adapt technology from the 90′s, you reluctantly relent, and join the ever-growing masses of Facebook friends.

Suddenly, you’re overwhelmed with an avalanche of questions:facebook-roost-real-estate

  • What’s the difference between a personal profile and a facebook page?
  • Can everyone and God see my pictures or what I write ?
  • Do people really care about what I’m doing? (Status Update)
  • Why would I want to ‘Poke’ someone? And if I do, will it hurt?
  • Does my profile picture make me look fat?

While I am personally a HUGE fan of Facebook and a firm believer that it can be effectively leveraged to grow and promote your business, I also realize that it can tend to be a bit overwhelming to those who are new to social media/networks.

roost-social-media-tool-kitEnter the beauty of Roost.

Roost is a San Francisco-based technology company that helps local real estate professionals get more business from social media, and in particular, through Facebook. Roost was founded in 2007.

Yesterday, I had the pleasure of chatting with Derek Overby, Senior Director of Marketing & Social Media at Roost. I’ve known Derek for a number of years through my involvement with various national events and conferences. He’s a 14-year veteran of the real estate and technology industry, having previously served as Vice President of Marketing for Intero Real Estate.

Derek is passionate about social media/blogging, but also understands how it can be practically applied to everyday business. Additionally, he is also responsible for broker and agent training on the Roost Social Media Toolkit which includes teaching webinars and producing training materials to help users better understand and implement the Roost tools.

According to Derek, Roost currently boasts over 23,000 users of its FREE basic level product.

During the recent NAR Convention in New Orleans, we offered attendees a discounted advance access to our Premium Toolkit (the official launch isn’t until November 23rd). We signed up more than 70 agents right there on the spot during the expo. People kept coming to our booth, listened to the value proposition, and pulled out their credit cards! Since the convention, we’ve had a couple hundred more who have signed up.

The Roost Social Media Toolkit, built for use within Facebook, empowers real estate agents, real estate brokers and other local service professionals who rely on word-of-mouth marketing to approach social media with greater confidence — and better results.

(Double-Click Images for Enlarged Viewing)

Roost-Facebook-Page-Real-Estate-Tool-Kit

It consists of 1)  a Real Estate Tab for your Business Page:

This tab allows you to import data from , Zillow, , and . You can also upload four (4) of your own listings.

2)  A Publishing Feature that allows you to syndicate and time release content to your Page:

3)  And access to the Roost Academy, where you can attend FREE webinars, watch informative videos, or find helpful FAQ’s:

The Roost Academy offers FREE instruction on Facebook basics, not just Roost tools.

The Premium Roost product offers a number of value-added enhancements that easily justifies the reasonable monthly subscription fee:

The Roost Social Media Toolkit enables professionals to:

  • Establish a professional, brand-enhancing presence on Facebook
  • Deliver relevant, engaging data to their connections (and their connections too)
  • Expand their sphere of influence & connect with new prospects
  • Convert prospects to clients
  • Leverage existing clients for online referrals
  • Save time, rather than waste it

The Social Media Toolkit makes these processes simple and measurable so users can focus on what works. It is sophisticated enough for social media masters and easy for new users to understand.

For additional information, go to the Roost Website, or follow the Roost Blog HERE!

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Rich Jacobson is a licensed real estate professional providing Relentless Representation and Knowledgeable Empowerment for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, HomeByHarbors and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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