Welcome to SoundBiteBlog.com. This website focuses mainly on providing Real Estate, Mortgage, and Local Area information for consumers and residents in Western Puget Sound, we also share our passions, expertise, and practical insights on Internet marketing and technology, including social media/networking, SEO, website design, and custom web applications. SoundBiteBlog is an award-winning joint venture between Mark Flanders of Pastik Design and Rich Jacobson of Keller William West Sound.

Within the pages of SoundBite is an eclectic collection of articles covering a wide variety of topics we hope you'll find interesting, engaging, and helpful. Rich is committed to relentlessly representing his client's best interests and empowering them to make informed decisions. Mark finally decided what he wanted to do when he grew up and gets excited when the code he's written solves a customer's problem with blinding efficiency!

Jumpstart Sharing with Jing!

February 16th, 2011 by Rich Jacobson

People often ask me,

“What online tools do you find to be the most beneficial to your business?”

With so many great technology tools available these days, it’s hard to sort through them all. But one of my most obvious choices would be Jing.JING-is-a-FREE-screen-capture-software-for-enhancing-online-conversations

Jing by TechSmith is a fast, easy, and fun way to capture images and create videos of what you see on your computer screen, allowing you to add visual elements to your online conversations.

Founded in 1987 by President William Hamilton, TechSmith provides seven products in more than 30 countries that do anything from take screen captures, to screen recording, and managing consumer content.

Since the advent of Web 2.0, a wealth of helpful tools have emerged to help make the sharing of information online more effective and efficient.

jing-screen-capture-software

Jing enables you to easily capture, edit, save, and distribute specific portions of information displayed on your computer screen.

Jing-allows-you-creative-interactive-visual-images

Jing makes it easy to insert arrows, add text boxes, or highlight or frame text….

Jing also allows you the ability to create a video of your screen capture and add an audio element as well (referred to as a ‘Screencast) with up to 5 minutes recording time maximum:

2011-02-16_1138

http://soundbiteblog.com/wp-content/uploads/2011/02/2011-02-16_1138.swf

Your screen captures and video/audio captures (screencasts) can be easily distributed to several of the most popular social networking sites.

Jing-makes-online-sharing-easy-and-effective

You can easily download the FREE version of Jing for both Windows and Mac by going to the Techsmith website:

http://www.techsmith.com/download/jing/

Once you’ve downloaded the program, the small yellow Jing orb will be superimposed at the top center of your screen, allowing for quick, easy access to the Jing tools.

For more information and helpful tips on how to best use Jing, follow their blog:

http://blog.jingproject.com/

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Rich Jacobson is a licensed real estate broker providing Knowledgeable Empowerment and Relentless Representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, HomesByHarbors, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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True Confessions of a Real Estate Blogger

January 27th, 2011 by Rich Jacobson

consistent-quality-content-generates-quality-leadsI’ve always been able to best express my thoughts through the written word, so it’s no surprise that I embraced blogging like a fish to water back in 2005.

It all started with a challenge from my managing broker at the time, Frank Wilson. He was always pushing the technology envelope when it came to the real estate business. He would explore and exploit every widget and gadget that came along, trying to find some meaningful application to increase sales or improve efficiency.

Frank pointed me towards blogger.com and gave me an encouraging shove. Like most people, I created a profile, and embarked upon a 3-month conversation with myself. Obviously, I must have contracted ‘comment leprosy’ during this time.

I have to confess that I also attempted to post for a while on MySpace, but I don’t think that platform really qualifies, does it?

Either way, I became rather disenchanted with the whole ‘blog’ craze thing, until I met up with Brian Brady, a mortgage broker down in San Diego CA, through a connection on MySpace. Brian invited me to check out a new social network created specifically for real estate professionals. It was a small start-up company out of Bellevue, Washington, called ‘ActiveRain.’ActiveRain-is-a-great-place-to-get-your-blogging-feet-wet

The real genius of ActiveRain was in offering a social network where members competed for points. The more you participated and engaged the community, the more points you earned. The more points you earned, the greater your exposure and prestige. ActiveRain provided it’s members with their own blog publisher, similar to blogger.com, but with the added benefits of networking freely with other industry professionals. People openly shared ideas and technology tips, thereby reducing the learning curve tremendously. It became the perfect online classroom for developing my blogging skills.

Shortly after joining ActiveRain, I realized that one of the top point scoring members in the State of Washington was right here in Silverdale WA. His name was Mark Flanders, a local mortgage lender and husband to one of the agents in my Windermere office.

kitsap-county-wa-real-estate-blogMark and I became quick friends and started meeting for coffee once a week to talk about blogging/social media. Over the course of several months, we both participated heavily on ActiveRain, swapping the lead back and forth for points in WA State. Eventually, we were both asked to serve as voluntary moderators for the network.

In January 2007, in what seemed to be a common evolution for many, we decided to embark upon our own joint WordPress blogging project and SoundBiteBlog was born. It was a true tag team effort. Mark exercised his blossoming code monkey skills and I contributed content.

The following year, I was afforded the opportunity of joining the ActiveRain staff as a Community Manager. It was a wonderful and enriching experience, allowing me to meet many social media heavy-weights, and speak at numerous national events, including BlogWorld.

During this time, I started two additional blogs:  CrabbingInTheHood.com (a ‘just-for-fun’ blog about my favorite pastime), and Everyday CK (a community blog for the local newspaper Kitsap Sun).

Returning to full-time real estate in the Spring of 2009, I have been focusing much of my time and energies on implementing other social media tools to grow and promote my business. However, Blogging still remains my primary passion. My most recent project, HomesByHarbors.com, though in its infancy stages, should prove to be a very effective lead/referral generation platform.

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Rich Jacobson is a licensed real estate broker providing Knowledgeable Empowerment and Relentless Representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, HomesByHarbors, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Conquering Creative Constipation

November 29th, 2010 by Rich Jacobson

“Conquering Creative Constipation”

or “Overcoming Blogger’s Block”

If you’ve been blogging for any period of time, then chances are at some point you’ve experienced ‘Blogger’s Block‘ – that discomforting dry spell in the writing desert where your inner muse takes an extended hiatus, and you find yourself staring at a blank computer screen for hours on end.

Well, take heart, Bucko! This article is just what the doctor ordered!  Here you will find some practical  sure-fire methods/strategies to unplug your creative constipation, and ensure your blogging pipeline is chock full of smooth-flowing content that keeps those search engine spiders busy and coming back for more!!

As most of you know, in order to effectively attract, engage, and retain any meaningful amount of readership/traffic to your blog, you have to be committed to consistently contributing good, relevant content to your blog.

I once heard a statistic which claimed only 4% of the people who start blogging will still be blogging after 3 months. If true, that’s quite an attrition rate. So why do so many quit?

There are probably many different reasons, but I think one of the main ones is that people get to a point where they feel as though they’ve run out of things to say/write. They hit a mental brick wall where inspiration and creativity seem to elude them.

Personally, I think this dilemma has a lot more to do with a lack of proper planning and discipline than it does a loss of inspiration/creativity.

To successfully compete in the ‘marathon’ that is blogging, you must develop a consistent, long-term, organized strategy for writing. While a certain portion of your blog writing will come as a result of creative moments of ‘inspiration,’ other portions should be planned or scheduled, and become part of your regular writing routine.

Top Ten Ways to Maintain Blogging Regularity

#1. Take a Relax-a-tive

Sometimes you just have to ‘unplug’ yourself completely from the use of all technologies, and take a short respite.


#2. Keep Your Drafts on Tap


#3. Use The ‘Buddy’ System

Find a Friend in the Rain: I’ve been most fortunate to have the constant friendship and encouragement of fellow Rainer, Mark Flanders. We meet every week on Thursdays for coffee at Starbucks. We started our own blogsite together, SoundBiteBlog. Mark is like my blogging cheerleader (Can’t you just picture him with a skirt and pom-poms?) He helps me to keep things in perspective. Find another Rainer to be an encouragement and motivator to you.

#4. Pimp Your Market Reports

I publish a real estate market report at the beginning of each month for all of Kitsap County WA. My reports contain 3 primary components – statistical data; my personal opinion or analysis of the current market; and a local business/interest story. Consumers don’t want cold statistical data, they want your expert analysis and interpretation of that data. They also want a sense of what makes your area such a great place to live, work, and play.

#5. It’s a Wonderful Day in the Neighborhood

This is where you can do a detailed overview of specific neighborhoods, developments, or communities within your market. Be sure to include lots of pictures, median home descriptions, school information, shopping, parks, etc..

#6. Building Bridges with Local Business

What better way to build relational bridges with area business owners than to promote their services/products on your blog! Start off with recommendations of service-related businesses that new residents would find the most helpful.

#7. Previously on ’24′- Create a Series

One way to keep yourself disciplined to blogging more consistently is to create a multi-part blog series. In fact, you’re currently reading one right now! It can require a lot more work than usual, but it will become a worthwhile and valued addition to your blog archive.

#8. Become The Local Real Estate Expert

Trulia has done an excellent job with this particular approach by providing a forum where consumers can pose questions and solicit answers from local real estate experts. Provide a link on your blog where readers can send in questions, and those questions can become source material for future blogs. Or simply, make a list of the most common questions that Buyers and Sellers are constantly asking you, and turn your answer(s) into blog articles.

#9. Preview of Coming Attractions

Consumers can access listings from literally hundreds of websites, but what they really have difficulty finding is good relevant information on local entertainment, recreation, and attractions. What are the ‘Must-See’ points of interest in your area? What are the primary local sights and attractions that make your area such a great place to live?

#10. Pictures are Worth a 1000 Words


Consumers are graphically oriented or ‘picture happy’ and are accessing the Internet in droves with searches of images for their destinations of interest. If your goal is to expand your digital footprint and increase the likelihood of consumers finding you, then creating photo galleries is one more effective methods to employ. In addition to creating photo galleries on your blog, also consider similar galleries on your Facebook Page, or on social networks that are dedicated to photos, like Flickr. Keep Your Digital Camera with You at All times:  Whenever you’re out and about, take pictures of your area. Capture the essence of your market and where you live through pictures. Then come back, and write about it.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Roost Social Media Tool Kit for Facebook

November 19th, 2010 by Rich Jacobson

Okay, so lately, everyone and their brother has been telling you how wonderful Facebook is for making meaningful connections within your sphere and attracting potential clients. And even though you’re still trying to adapt technology from the 90′s, you reluctantly relent, and join the ever-growing masses of Facebook friends.

Suddenly, you’re overwhelmed with an avalanche of questions:facebook-roost-real-estate

  • What’s the difference between a personal profile and a facebook page?
  • Can everyone and God see my pictures or what I write ?
  • Do people really care about what I’m doing? (Status Update)
  • Why would I want to ‘Poke’ someone? And if I do, will it hurt?
  • Does my profile picture make me look fat?

While I am personally a HUGE fan of Facebook and a firm believer that it can be effectively leveraged to grow and promote your business, I also realize that it can tend to be a bit overwhelming to those who are new to social media/networks.

roost-social-media-tool-kitEnter the beauty of Roost.

Roost is a San Francisco-based technology company that helps local real estate professionals get more business from social media, and in particular, through Facebook. Roost was founded in 2007.

Yesterday, I had the pleasure of chatting with Derek Overby, Senior Director of Marketing & Social Media at Roost. I’ve known Derek for a number of years through my involvement with various national events and conferences. He’s a 14-year veteran of the real estate and technology industry, having previously served as Vice President of Marketing for Intero Real Estate.

Derek is passionate about social media/blogging, but also understands how it can be practically applied to everyday business. Additionally, he is also responsible for broker and agent training on the Roost Social Media Toolkit which includes teaching webinars and producing training materials to help users better understand and implement the Roost tools.

According to Derek, Roost currently boasts over 23,000 users of its FREE basic level product.

During the recent NAR Convention in New Orleans, we offered attendees a discounted advance access to our Premium Toolkit (the official launch isn’t until November 23rd). We signed up more than 70 agents right there on the spot during the expo. People kept coming to our booth, listened to the value proposition, and pulled out their credit cards! Since the convention, we’ve had a couple hundred more who have signed up.

The Roost Social Media Toolkit, built for use within Facebook, empowers real estate agents, real estate brokers and other local service professionals who rely on word-of-mouth marketing to approach social media with greater confidence — and better results.

(Double-Click Images for Enlarged Viewing)

Roost-Facebook-Page-Real-Estate-Tool-Kit

It consists of 1)  a Real Estate Tab for your Business Page:

This tab allows you to import data from , Zillow, , and . You can also upload four (4) of your own listings.

2)  A Publishing Feature that allows you to syndicate and time release content to your Page:

3)  And access to the Roost Academy, where you can attend FREE webinars, watch informative videos, or find helpful FAQ’s:

The Roost Academy offers FREE instruction on Facebook basics, not just Roost tools.

The Premium Roost product offers a number of value-added enhancements that easily justifies the reasonable monthly subscription fee:

The Roost Social Media Toolkit enables professionals to:

  • Establish a professional, brand-enhancing presence on Facebook
  • Deliver relevant, engaging data to their connections (and their connections too)
  • Expand their sphere of influence & connect with new prospects
  • Convert prospects to clients
  • Leverage existing clients for online referrals
  • Save time, rather than waste it

The Social Media Toolkit makes these processes simple and measurable so users can focus on what works. It is sophisticated enough for social media masters and easy for new users to understand.

For additional information, go to the Roost Website, or follow the Roost Blog HERE!

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Rich Jacobson is a licensed real estate professional providing Relentless Representation and Knowledgeable Empowerment for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, HomeByHarbors and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Blogging For Business: No ‘Easy’ Buttons

September 28th, 2010 by Rich Jacobson

blogging-for-business

In recent years, real estate blogs have become an increasingly popular marketing tool used by real estate professionals to attract/engage potential clients and share helpful information/resources within their sphere. In many instances, well-constructed blogsites, in which good quality content is published consistently, can out rank/out perform more traditional ‘static’ websites, resulting in more traffic and more business.

However, blogging isn’t for everyone. Just like any other meaningful marketing method, it takes time, effort, and consistency to achieve results. There are no ‘easy’ buttons.

Perhaps one of the best ways to test the writing waters and get your blogging feet wet, is to join a social network like ActiveRain. Launched in 2006, ActiveRain has grown to nearly 200,000 members throughout the US and Canada. The basic free membership allows you to set-up your own blog publisher, post articles, read/comment other member blogs, etc.. For a monthly subscription fee, your blog content (articles) can be made accessible to the Search Engines, allowing your blog to be found by consumers.

activerain-social-network-for-real-estate-professionals

Although there are other blogging platforms, like Blogger.com or WordPress.com, and niche microblogs like Tumblr and Posterous, you will find that some don’t get crawled and indexed by the search engines as well as others, and you end up feeling like you’re having a very long, frustrating one-sided conversation.

Ultimately, your blog should serve as the primary ‘Hub’ for all of your online marketing activities and social media involvements.

blogger-tends-to-be-a-one-sided-conversation

For those who discover the value of blogging and find it to be a good fit in their marketing plan, a natural evolution is to eventually migrate over to a WordPress.org or TypePad blog. The primary benefits are having a greater degree of control and ownership over your site and content.

wordpress.org-is-the-most-popular-blogging-platform

The process for creating your own WP or TP blog is not as difficult as it appears. Contrary to popular belief, you don’t need to be a Techno Geek or a Code Monkey to successfully launch your own blogsite.

Here’s the basic steps in a nutshell:

1. Name and Claim Your Domain:

What are you going to call your blogsite/blog? Ideally, it’s best to use a name that describes your local real estate market or niche, like “HoodCanalWaterfront.com” or “HomesOnHoodCanal.com.” This will help improve the ‘findability’ factor of your blog.

There are a number of companies that offer domain registration, like GoDaddy or Direct NIC. Some Hosting Services also offer domain registration as part of their package.

2. Select Your Hosting Server

Once you’re chosen/registered your domain name, you’ll need to select a Hosting Service Provider, like BlueHost or GoDaddy. Personally, I prefer BlueHost because they make the overall set-up process fairly painless.

3. Upload Your Blog Software

WordPress.org is by far the most popular blogging platform currently available, and it’s FREE! You can go to their website and download a .zip file to your hard drive. Or, as is the case with BlueHost, they have a WP icon that allows you to quickly install the WordPress software onto your hosting space.

4. Select/Upload Your Blog Template/Theme

One of the great things about WordPress is the seemingly limitless array of themes (free or paid) that are available for use. For my most recent blog project, I simply did a Google search for ‘WordPress Themes’ and downloaded a free theme that fit with my intended marketing niche.

homes-by-harbors.comAgain, the process may seem daunting at first, but it’s really not all that difficult. If someone like me can embrace technology and make it work, just about anyone can!

For my latest blog project – HomesByHarbors.com – it took all of about 15 minutes for me to register a domain, secure my hosting provider, and upload a theme. Now the fun/challenge will be to generate good, relevant content that potential clients will find helpful/valuable.

Happy Blogging!

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Rich Jacobson is a licensed real estate professional providing Relentless Representation and Knowledgeable Empowerment for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Everyday CK, HomeByHarbors and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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