Choosing Your Social Media Tools – Developing a SM Strategy
January 18th, 2010 by Rich Jacobson
Welcome once again to our series,
“Developing a Social Media Strategy”
So far, we’ve realized that “Social Media is a Conversation, not an Advertisement!”
We’ve answered “The ‘WHY’ of Social Media?” (Why it should be a vital part of your Annual Marketing Plan)
We identified that one of the key strategies is “Taking AIM” (Audience, Image/Brand, and Message)
We learned how to become a skilled blogging chef by serving up “Social Media Sushi”
We discovered the “5 Keys to Having a Killer Blog!”
And, we explored the “Top 10 Ways to Feed Your Blog.”
(for what it’s worth: I plan on discussing the use of both video and podcasting in subsequent series)
In this week’s episode, we’re going to venture beyond our blogs, and seek out other viable social media tools that can be used to effectively expand your digital footprint and improve your ‘findability’ factor.
Choosing Your Social Media Tools
Perhaps the biggest challenge in determining which social media tools to utilize is simply identifying and selecting the ones that best suit your business and marketing goals. With the plethora of tools currently available, and new ones constantly popping up, this is easier said than done.
Allow me to offer some helpful advice as you begin the process:
Take Baby Steps
1. Start off by taking baby steps and biting off only what you can effectively chew. What this means, is to start with the most obvious and popular tools, learn them, become comfortable and proficient with them, and then move on to another.
Don’t Sleep Around
2. Be discerning and selective in which platforms to join. All the more reason to have a well-conceived, goal-oriented marketing plan to guide your choices. Some things to consider in making your selection: How well does the site rank? Does it offer meaningful exposure/engagement with your target audience? Does it allow connection/syndication from other platforms?
What Have You Done for Me Lately?
3. Constantly evaluate and re-evaluate the effectiveness of your tools/involvements. Are you currently tracking where your traffic/potential clients are coming from? What sites are helping you to rank well for your targeted key search terms?
Make Your Life Easier
4. Utilize resources like Retaggr.com, Ping.fm, GizaPage, or DandyID, to help manage and maintain your network profiles.
Find Out First
5. Keep current on all the latest and greatest social media tools as they first crop up by subscribing to updates by Mashable.com and TechCrunch.
Here’s some excerpts from a recent article by Dan Schawbel that I think you’ll find insightful:
Can you join too many networks?
“PageRank is extremely important for your personal brand because it allows you to command your Google results. This is great for promotion and protection in the digital world.”
“Your Google results are your new business card. Your results are a depiction of who you are, so it’s smart to join the networks that best represent your brand, and carry a high PageRank (6 or higher is satisfactory).”
The most recent issue of Website Magazine provides a great list of the Top 50 Social Media Resources. This is a good starting point for help in identifying potential tools for you to incorporate into your social media tool belt.
ACTION POINT: Take a quick look at the list of Social Media Resources that are provided in the aforementioned magazine. Identify and investigate at least 3 sites that could be added to your tool belt.
In our next installment, we’ll begin to discuss my recommended Top Ten Social Media Resources.
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DISCLAIMER: The author of this series is not a social media guru. Any similarity to such title, character or history of any said individual is entirely coincidental and unintentional.
An avid blogger since 2005, Rich has published over 1000 articles, most related to real estate. He enjoys using the tools of social media to brag/boast about the quality of Life on the picturesque Kitsap Peninsula in scenic WA State. He is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, ActiveRain, Crabbing in the Hood, Everyday CK, Facebook, Twitter, or e-mail: kitsapagent@gmail.com
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Tags: blogging, Kitsap County WA, social media, Social Media for Small Business, social media strategy, top 50 social media resources
